Who is Carl Walker?
With over 25 years of experience in marketing, data, and development, I have dedicated my career to leading marketing and data strategies to drive growth and support business objectives.
At TrustSwap, I oversee data strategy and analytics, ensuring the collection, storage, and analysis of large datasets to provide actionable insights.
My role involves implementing machine learning models and advanced analytics techniques to predict market trends and improve decision-making. I collaborate with various teams to develop data-driven solutions that enhance user experience and optimize performance.
As the Director of Search Marketing at TrustSwap, I manage all aspects of SEO and PPC campaigns and data analytics.
My efforts resulted in significant increases in conversions and traffic, achieving leading positions for multiple services globally.
I also developed marketing strategies, conducted market research, and implemented A/B testing and CRO strategies.
I led marketing efforts at previous companies, increasing organic traffic ninefold through innovative SEO and content strategies. My roles typically involved conducting market research, optimizing user flow, and collaborating with the UI/UX team to improve online visibility.
In a previous agency I also led SEO and web development teams, creating and executing marketing strategies for high-profile clients such as Merlin Entertainment and Brown-Forman.
Throughout my career, I have had the privilege of working with a diverse array of clients, agencies, and companies across multiple industries.
From startups to established enterprises, my roles have spanned Head of Marketing, Chief Marketing Officer, CTO, and more. Each position has allowed me to develop and implement cutting-edge marketing and SEO strategies that drive measurable results.